It doesn't hurt at all to name a sewing pattern for a men's shirt "The Gosling" because a google search of this pattern also conveniently conjures up multiple images of Ryan Gosling on the computer screen. The eye candy is a nice distraction, I will admit. Or a very strategically-named persuasion to get "The Notebook" movie fans to buy a shirt pattern possibly endorsed by the actor. Although I am an unabashed admirer of Gosling, that's not the reason I bought the PDF digital